Charleston AI Playbook

Directory / Prompts / Marketing & social

Ideal customer and where they talk

Updated

Problem it solves

“Everyone in town” is not a customer. You need a specific person and the places they already are.

Best tool

  • ChatGPT (free chat)
  • Claude (free chat)
  • Gemini (free chat)
  • Copilot (free chat)

The free chat is enough for one draft. ChatGPT, Claude, Gemini, and the free Microsoft Copilot chat can each do this. A paid plan only helps if you hit a usage limit. Copilot inside Word, Excel, or Outlook is a separate paid Microsoft 365 feature. You do not need it to try this once.

Copy-paste prompt

Describe my ideal customer in 5 bullet points, then list 10 places online where people like that show up and what they talk about: [describe business]

Replace every [bracket]. If you cannot fill one, delete that line.

Example output

A usable draft is five bullets about the customer you described, and ten places or topics. Treat the places as hypotheses. Check that they exist before you spend money there.

Tips

  • Describe a customer you have actually served. Do not ask for a fantasy demographic with income stats you do not have.
  • A list of websites is not a lead list and not permission to scrape one.

Time saved

Estimate: the five bullets are a short exercise. Checking ten places is the longer part, and the prompt does not do the checking.

How to use it

  1. Copy the prompt. Copy the prompt on this page into a free chat.
  2. Fill every bracket. Replace each [bracket] with a fact from your own notes. If you cannot fill one, delete that line instead of guessing.
  3. Edit before you use it. Read the draft against your notes. Delete any price, date, name, or promise you did not supply. You decide what gets sent.

Where this came from